Client: Starbucks

People order micro-customized drinks at Starbucks. Like Grande Flat White Latte with whipped cream and skim milk. But their Today's Menu needs to reflect the orders people are ordering. So, to help people order customized drinks and encourage them to share their drinks socially, we're creating a new platform called 'Now.' A completely new menu system based on real-time data that shows what people are ordering now.

Starbucks Now