Client : Bic
An innovation that creates innovations
At BIC, we believe every great idea starts with a simple stroke of a pen. Long before tech giants changed the world, their ideas were sketched, scribbled, and brainstormed with a BIC. From garage startups to boardroom breakthroughs, we’ve been the quiet partner behind innovation. Our pens have sparked the inventions, products, and technologies that shape our lives today. We’re more than just writing tools, we’re the first step in every revolution.
An innovation that created innovations Edition honors the pen that sparked world-changing innovations. With a vintage, worn design, each pen symbolizes the sketches and notes behind history’s biggest innovations.
