Client: Heinz
In 2013, McDonald’s ended its 40-year partnership with Heinz, all because Heinz hired the former Burger King CEO as a new boss. McDonald’s made its ketchup, but sales fell, and customers left. Now, Heinz is spicing things up with a bold move to promote the series of hot ketchup by parking a food truck near McDonald’s drive-thru and upgrading breakfasts with free ketchup. Hey, McDonald’s, Let’s spice it up again.
Heinzack the morning
We hijacked their drive-thru and upgraded the McMornings with Heinz spicy ketchup and fresh ingredients.
We will also distribute packages with customer preferences written on them during board meetings.
